MUNICH / LONDON (IT BOLTWISE) – The takeover of ProSiebenSat.1 by MediaForEurope Holding under the leadership of Pier Silvio Berlusconi has led to a comprehensive change in leadership. The new CEO Marco Giordani plans to closely analyze the company’s structure and increase profitability. Minister of State for Culture Wolfram Weimer emphasizes the importance of keeping promises to strengthen Munich as a location.
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The takeover of ProSiebenSat.1 by MediaForEurope-Holding (MFE) under the leadership of Pier Silvio Berlusconi has caused a stir in the German media landscape. With a share of over 75 percent in the Bavarian broadcaster chain, MFE took control and made immediate changes at the management level. The previous board has been completely replaced, and Marco Giordani, MFE’s previous chief financial officer, has taken on the role of chairman.
Minister of State for Culture Wolfram Weimer has warned the new leadership of ProSiebenSat.1 to keep the promises made at a meeting. Berlusconi had promised to strengthen the location in Munich, which is of great importance for the German media landscape. Weimer emphasized that he would closely monitor developments to ensure that promises are kept. He compared good television with good cooking and appealed to Berlusconi to let the editorial teams in Unterföhring work creatively.
The new CEO Marco Giordani has announced that he will closely analyze the existing structure of ProSiebenSat.1 and define the next steps based on well-founded analyses. The aim is to build a major European media and entertainment champion. Giordani sees the change as both a necessity and an opportunity to increase the company’s profitability.
Bavarian Prime Minister Markus Söder, who was present at the announcement, emphasized the importance of ProSiebenSat.1 for Bavaria as a media location. He expressed the hope that the company will continue to stay in the region and strengthen the media landscape. Söder compared the replacement of the board of directors with a change of coach in football and emphasized that the company’s development must be positive.
The takeover of ProSiebenSat.1 by MFE and the associated changes raise questions about the future direction of the company. The new management is faced with the challenge of increasing profitability while at the same time keeping the commitments to strengthen the Munich location. The coming months will show whether the new strategy will be successful and what impact it will have on the German media landscape.
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