“This is how I feel like they are talking to me from around the corner from my house,” commented an unsuspecting user.

Sucursal del Barrio.- Thousands of Mexicans are showing an unusual feeling of collective happiness after banks began to communicate from local numbers, instead of from the mysterious +52 555 or the classic “unknown number that no one answers.”

After years of ignoring calls from banks, insurance companies or pollsters, Mexicans have now been forced to answer, since the prefix indicates that it is a number from their same state.

The bank now feels closer than ever

“YOr I answered because I thought it might be someone interested in what I sell on Marketplace, but luckily, it’s always those from the bank.”said one man in wonder, satisfied that the cell phone database is distributed everywhere.

The change has generated such euphoria that several citizens have answered calls for the first time in years, some even responding with enthusiasm.

For their part, the banks affirm that the measure seeks to reconnect emotionally with the client, reminding them that “it does not matter where they call from: the debt is always local”, contrary to the practices of the past, where from the first call the aggressiveness and distance were already felt.

“We want the experience to be closer. If you are going to owe the bank, at least it is to one who sounds like you are from your neighborhood,” secured a telemarketing director with the task of marking the entire directory of the city where he lives.

“I no longer know if it is my mother, someone who wants to offer me a card or the Coppel collector, but the adrenaline feels the same”finally declared a little lady with her cell phone on silent mode.

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