Isabel Furtado, CEO of TMG Automotive, a recognized manager who also has non-executive roles in reference entities such as CEIIA and Casa da Música, was at Livraria Lello for another SK Talk to talk about the challenges facing the world of organizational management today, in these complex times.
Regarding your business management journey and the opportunity for this session’s theme, here are some brief considerations about this great challenge that we increasingly have ahead of us – that of knowing how to manage with a sense of purpose that is perceived by everyone who is part of the organizations.
In a complex global economy and with increased levels of international competition, management ends up gaining a new strategic dimension. The traditional model of value creation has completely changed and, in this critical phase of the global economy, the bet has to be clear and focus on an agenda of focus and construction of smart networks.
Winning the challenge of a more innovative and competitive economy depends, to a large extent, on the role that managers, as orchestrators of an agenda for creating and sustaining value, must know how to play in this process. The manager, more than ever, has to be an aggregator of skills and an inducer of a sense of strategic modernity for companies and the economy in general.
The first major vector of this manager’s statement involves the positive activation of a culture of competitive intelligence. Promote a network collaboration agenda, consolidate mechanisms for valuing ethics and responsibility in the organization, establish a framework for mobilizing teams and partners towards a meaningful purpose.
The manager must know how to be present and be part of the process and to instill in the organization’s day-to-day life a sense of ambition and confidence in the future, based on the challenges of the present and the appreciation of the identity of the past.
Everything has to start here. This is clearly the most decisive apex of the strategic capital that needs to be built in this new era. The exercise of greater selectivity in business bets and the quality of financing and greater operational attention to monitoring the results achieved will have to be accompanied by this global sustained qualification action intended for business management.
Not being carried out by decree, there is no doubt that this action of competence building of our business structures will be an intelligent exercise that involves a compromise between respect for corporate tradition and the role that innovation will have to play in this process. The manager will have to be, in this context, an actor of competitive intelligence shared in a network.
Companies play a central role in creating wealth and promoting a sustained culture of value generation, in a logic of permanent articulation with universities, R&D centers and other relevant actors.
Therefore, companies are essential in the task of endogenizing entrepreneurial capital assets with a structuring social effect and reading their operational practice must constitute a profoundly demanding exercise in terms of analysis.
The manager must be an inducer of strategic modernity in organizations, providing them with a sense of structural commitment to the search for value and excellence as central factors of a new competitiveness for our economy and society. The manager must be a driver of positive change for the future, with a true sense of purpose.
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