NECKARSULM / LONDON (IT BOLTWISE) – Lidl is introducing uniform prices across Germany to offer customers more transparency. This change, which costs a three-digit million sum, marks a significant change in strategy for the discounter. The Schwarz Group, to which Lidl belongs, has decided to no longer use regional Aldi prices as a benchmark.
Today’s daily deals at Amazon! ˗ˋˏ$ˎˊ˗
Lidl has taken a significant step by standardizing prices across its 39 regional companies in Germany. This decision, which, according to industry reports from Grocery Newspaper, costs a three-digit million sum, is aimed at offering customers more transparency. Lidl previously based its pricing on Aldi’s regional prices, but now a uniform price will apply across the country.
This change in strategy means that a product, such as a bunch of radishes, will have the same price in all Lidl stores in Germany, regardless of regional conditions. This practice is already common in other countries, such as France, and is now also being implemented in Germany. Friedrich Fuchs, head of the Schwarz Group, emphasized in an interview that customers expect transparency and that Lidl is fulfilling this wish.
The decision to abolish price bars could have far-reaching effects on German retail. Experts suspect that other discounters and supermarkets could follow this example in order to remain competitive. Standardizing prices could also increase pricing pressure on smaller, regional providers who may not be able to compete with the larger chains.
In the long term, this strategy could also change the way consumers plan their purchases. If prices are the same in all regions, there is no incentive to look for cheaper offers in certain areas. This could lead to a simplification of shopping behavior and shift consumers’ focus to other factors such as quality and service.
*Order an Amazon credit card with no annual fee with a credit limit of 2,000 euros! a‿z
Bestseller No. 1 ᵃ⤻ᶻ “KI Gadgets”
Bestseller No. 2 ᵃ⤻ᶻ “KI Gadgets”
Bestseller No. 3 ᵃ⤻ᶻ “KI Gadgets”
Bestseller No. 4 ᵃ⤻ᶻ “KI Gadgets”
Bestseller No. 5 ᵃ⤻ᶻ “KI Gadgets”
Please send any additions and information to the editorial team by email to de-info[at]it-boltwise.de. Since we cannot rule out AI hallucinations, which rarely occur with AI-generated news and content, we ask you to contact us via email and inform us in the event of false statements or misinformation. Please don’t forget to include the article headline in the email: “Lidl relies on standard prices in Germany”.