NEW YORK / LONDON (IT BOLTWISE) – Meta has launched a new AI feature that analyzes users’ photos and videos to make them more attractive. However, this feature, initially available in the US and Canada, raises questions about privacy as the photos are uploaded to the cloud.
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Meta, the company behind Facebook, recently introduced a new AI feature aimed at making users’ photos and videos more attractive. This feature, currently available in the US and Canada, allows the AI to access users’ camera roll and upload unpublished photos to Meta’s cloud. The goal is to discover hidden treasures lost between screenshots and random snapshots.
Although the feature seems useful at first glance, it raises significant privacy concerns. Meta has clarified that the uploaded media will not be used to improve AI unless the user edits the suggestions using the AI tools or publishes them on Facebook. This restriction is intended to give users a certain level of control over their data.
The introduction of this feature comes in a context in which Meta has already trained AI models on public photos and texts from Facebook and Instagram in the past. This practice has led to criticism in the past, particularly regarding transparency and data protection. The current feature could be seen as another step in Meta’s strategy to improve AI models through user data.
However, experts warn that storing photos in the cloud poses potential risks, especially when it comes to security and unauthorized access to personal data. While Meta assures that the data will not be used for advertising purposes, the question remains as to how long the data will actually be stored and what security measures will be taken to protect it.
In the future, if successful, this feature could be expanded to additional markets. However, this would require increased discussion about data protection and the ethical implications of using AI in the personal sphere. Companies like Meta need to ensure they gain user trust while developing innovative technologies that improve people’s everyday lives.
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