Apple isn’t just introducing new products; the Cupertino technology company is attacking the mid-range market and consumers with more limited budgets, thus encouraging millions of new customers to join its services.
MacBook Neo: um ‘Windows killer’?
The main protagonist of this revolution may well be the MacBook Neo. With a launch price of 699 euros in Portugal, this is the most affordable notebook in the brand’s history. And Apple didn’t recycle an old design. The Neo is a modern machine, equipped with the chip A18 Pro – the same one that moves the elite of smartphones – and one design that winks at young and university audiences.
The message is clear: the Mac is no longer just for professionals or users on a budget. By placing a new laptop below the psychological barrier of 700 euros (for 8GB of RAM), Apple directly attacks the dominance of mid-range Windows laptops, offering the macOS experience to a market share that until now was left looking through the window.
iPhone 17e: “elite” AI at a competitive price
In the world of smartphones, the iPhone 17e (launched for €739) comes with renewed hardware but, essentially, with the deep integration of Artificial Intelligence driven by Google’s Gemini. The intermediate user thus has access to tools that, just six months ago, were exclusive to the “Pro” models.
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