The opening of the capital of Portuguese football clubs to foreign investors is one of the topics that has been on the agenda in recent years. It was one of the topics under discussion this Wednesday morning, March 25, in Cascavel.
The ion – International Business & Sports Conference event featured several panels, one of which featured speaker Marco Galinha, CEO of Global Media Group. He himself explained his perspective on a growth model for Portuguese football.
“Football [português] You’re thinking on a small scale”as there is a lack of understanding of what is being created in technology in other countries. “There are ways to value clubs”, he says, highlighting the one he believes will be the most important in the near future.
According to him, it is important to start with the so-called ‘big ones’, who “they have to have small shares of international markets”from the perspective of Marco Galinha. This would mean opening up capital to foreign investors in order to achieve significant capital inflowseven though without “losing the majority”that is, control of the clubs themselves, he warned.
On the other hand, it points to the importance of focusing on developing your own business.
“Businesspeople have to give stability to football. They have to create a financial model where coaches are not worried about salaries (…) and this stability is what will lead to victories”, he points out. In this regard, he recalls that many clubs, along with many companies, live day to day without knowing “if they will be able to pay their salaries”.
In short, he explains that “football is full of talent”, so what it lacks is “competitiveness and a business model”, so that it can grow sustainably.
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