LUGANO / LONDON (IT BOLTWISE) – Video sharing platform Rumble plans to introduce Bitcoin tips to its over 51 million monthly active users. In collaboration with stablecoin issuer Tether, this feature will be rolled out gradually over the coming weeks. The integration could significantly boost the adoption of Bitcoin payments, especially given Rumble’s large user base and its anti-censorship stance.
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Video sharing platform Rumble has announced that it will launch Bitcoin tips for its over 51 million monthly active users. This new feature is being developed in collaboration with stablecoin issuer Tether and is expected to be rolled out gradually over the coming weeks. Rumble CEO Chris Pavlovski made this announcement at the Plan ₿ Forum in Lugano, Switzerland.
The partnership with Tether allows Rumble to integrate Bitcoin payments, marking a significant step towards wider acceptance of cryptocurrencies as a means of payment. Tether CEO Paolo Ardoino expects the full launch to be completed by early to mid-December once minor bugs are fixed and the user experience is optimized.
Rumble has already released a video on Platform X showing the first Bitcoin donation to Rumble content creator and former Canadian political candidate David Freiheit. This integration could play a crucial role in driving Bitcoin payment adoption, especially given Rumble’s large user base and its anti-censorship stance, which resonates with many in the Bitcoin community.
While institutional adoption has driven the current bull market, the use of Bitcoin as a means of payment has not yet become mainstream as hoped. Jack Dorsey, Bitcoiner and CEO of Block, has warned that without widespread adoption in everyday payments, Bitcoin will fail to fulfill its goal as a peer-to-peer e-cash system as intended by its pseudonymous creator Satoshi Nakamoto.
The introduction of Bitcoin Tips could help content creators worldwide, especially since video content is mostly published online. Rumble could thus become a natural environment for Bitcoin payments, as Ardoino pointed out. Bitcoin and stablecoins can serve not only a segment of the population that cares deeply about Tether, namely those in emerging markets, but also in the primary economy such as the United States.
Rumble launched a Bitcoin treasury strategy back in March and has accumulated 210.8 Bitcoin worth $23.4 million to date, data from BitcoinTreasuries.NET shows. The platform is also partnering with crypto payment company MoonPay to offer crypto wallets for users, making it easier for content creators to receive Bitcoin tips.
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