SEOUL / LONDON (IT BOLTWISE) – Samsung and Google have unveiled new XR glasses that challenge Apple’s Vision Pro. With a significantly lower price and innovative features, the Galaxy XR headset aims to revolutionize the augmented reality market.
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Samsung and Google have teamed up to launch new XR glasses that are designed to compete with Apple’s Vision Pro. The Galaxy This pricing strategy could be crucial to reaching a broader user base, especially as the augmented reality market continues to grow.
The technical equipment of the new glasses includes an Android operating system adapted by Google and the AI assistant Gemini. This combination allows users to capture their surroundings through cameras and display them on displays in front of their eyes, supplemented by digital objects. This functionality is comparable to that of Apple’s Vision Pro, which came onto the market in February 2024 and is now equipped with a more powerful chip.
A key difference between the two devices lies in the design. While Apple uses an aluminum frame, Samsung uses plastic, which reduces weight and manufacturing costs. Samsung also does not simulate the user’s eye area on the front of the glasses, which is a notable feature at Apple. These design decisions could impact user experience and market acceptance.
The augmented reality market is currently highly competitive, and the launch of Samsung and Google’s Galaxy XR could further heat up the competition. Experts expect that the price advantage and the integration of Google’s AI technology will be decisive factors in the success of the new device. The question remains whether Samsung and Google can break Apple’s dominance in this area with their joint venture.
In the future, such technologies could play an important role not only in entertainment, but also in areas such as education and medicine. The ability to seamlessly connect virtual and real worlds opens up new perspectives for interactive learning environments and medical applications. The development of such devices could revolutionize not only the consumer market but also professional applications.
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