Securitas Direct today begins a new chapter in Portugal by officially adopting the name Verisure, aligning itself with the global identity of the group, which assumes a prominent position in Europe and Latin America in protecting people, homes and small businesses.
O The company’s portfolio includes alarm systems for homes and small businesses, with solutions for intrusion detection, fire and medical emergencies.
This strategic change, according to the company, aims to unify the brand on a global levelmaintaining the commitment to protecting what is most important through prevention and rapid response to risk.
In a statement, he maintains that the transition to Verisure continues the experience accumulated in the 17 countries where the group is present, with more than 35 years of operation and 5.8 million customers. With the change, he intends to build a unique and solid brand for the future of security in Portugal, he highlights in the same document.
Juan Antonio del Río, General Director of Verisure in Portugal, states that “this evolution reinforces what we have always done best: protecting people, families and small businesses. We continue with the same commitment, the same service and the same team, now with a stronger and more global brand”, he adds.
The three pillars of the new brand in Portugal include the consolidation of leadership in the monitored security segment, the continued development of proprietary technology that combines artificial intelligence with immediate human response, and the commitment to offering an excellent service, with an average response time of less than 20 seconds and a satisfaction index of 9.2 out of 10 among customers, according to the statement sent to newsrooms.
It should be noted that, recently, Verisure also entered the Stockholm stock exchange, carrying out the biggest IPO in Europe in the last three years, which reinforces its solidity and ambition to invest more in innovation and technology, as highlighted in the document.