MUNICH / LONDON (IT BOLTWISE) – At the Media Days in Munich there are calls for stricter rules for digital platforms. Bavaria’s top media regulator is calling for more liability and control for global internet platforms to ensure fair competition with traditional media. A digital levy for large technology companies is also being discussed.
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The future of the media landscape is currently being discussed at the media days in Munich. A central issue is the regulation of digital platforms and social media. Thorsten Schmiege, President of the Bavarian State Center for New Media (BLM), calls for greater liability and control of these platforms. He emphasizes the need for a fair legal framework that balances competition between digital platforms and traditional media.
The discussion about the supervision of social media providers and large technology companies such as Google and ChatGPT is one of the main topics of the conference. Around 5,000 media professionals are taking part in the largest German industry conference to debate the challenges and opportunities of digital transformation.
Katja Wildermuth, director of Bavarian Radio, criticizes politicians for giving large technology companies too much leeway. She calls for more consistent action against the power of these companies, especially in areas that concern facts, knowledge and freedom of expression. Wildermuth compares the threat posed by disinformation to that posed by drones and calls for equally decisive action.
One possible measure that is being discussed is the introduction of a digital levy for large technology companies. This tax is intended to benefit traditional media, which have lost a large part of their advertising revenue to digital platforms. Schmiege praises the federal government for looking into this idea and the liability of platforms for illegal content. However, there is resistance from the USA to these plans.
Wolfram Weimer, Minister of State for Culture and Media, has announced that he will present a draft law for a digital levy. A key points paper is to be submitted to parliamentary discussion in November with the aim of passing the law by 2026. Weimer criticizes the big AI companies for their “intellectual vampirism” and “digital colonialism.”
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