LONDON (IT BOLTWISE) – AI startup Synthesia has rejected a $3 billion takeover offer from Adobe. The company, known for its hyper-realistic video avatars, is attracting interest from major tech companies and setting new standards in video production.
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London-based AI startup Synthesia has caught the attention of the tech world with its technology for creating hyper-realistic video avatars. Despite a $3 billion takeover offer from Adobe, the company decided to remain independent. This decision underlines the importance and potential of the technology developed by Synthesia, which makes it possible to create videos without the use of cameras or microphones.
Founded in 2017 by four AI scientists, including Munich computer science professor Matthias Nießner, Synthesia has quickly grown in importance. The company’s technology is based on the use of artificial intelligence to animate faces and voices and display them in different languages. A notable example is a video in which former soccer player David Beckham educates about malaria in nine different languages.
Synthesia’s market importance is also reflected in the participation of well-known investors such as Mark Cuban, Accel and NVIDIA. In a financing round in early 2025, the company was valued at $2.1 billion. Synthesia’s technology is already used by more than 60 percent of Fortune 100 companies, demonstrating the widespread acceptance and influence of AI avatars in the corporate environment.
However, the technology also carries risks. Deep fake videos created using similar technologies can be misused for propaganda or fake news. Synthesia has taken measures to prevent misuse of its software and emphasizes that ten percent of employees are concerned with the ethical and safety aspects of AI. However, the challenge remains to ensure the responsible use of this powerful technology.
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