Investing in Smart Markets is increasingly important for the growth of our companies and their value creation. Very timely in this context is the initiative of PTPC – Portuguese Construction Technology Platform / AEC Cluster, within the scope of the DIGITALBuilt Consortium that it leads, to carry out a Working Mission to Paris (OECD and IFC / World Bank) with the aim of making direct contact with the Critical Investments that Europe has ahead. We will only be able to increase the reputation levels of our economy abroad if we know how to best honor our skills and the example of PTPC – Cluster AEC is clearly a reference in this agenda.
The focus on Smart Markets must be seen as the starting and ending point of a new dimension of competitiveness in Portugal. Companies are responsible for the major task of knowing how to play the simultaneous role of actor inducing change and aggregating trends. Companies will have to know how to use existing diplomatic networks, always on a basis of strategic collaborative sharing and based on achieving clear objectives that are appropriate to the country’s portfolio of skills. This initiative from one of the most dynamic clusters of our economy is a beautiful example of this strategy.
Companies must assume themselves as global actors, capable of transporting the unstoppable dynamics of knowledge to our social matrix and transforming it into a tradable asset that induces creation and wealth. To this end, the focus on Smart Markets must mobilize companies’ management teams to develop valuable partnerships based on knowledge and competence and the ability to develop cooperation networks with an impact on the management of reconstruction and modernization projects in which international reference entities such as IFC / World Bank have a central mobilization and coordination role.
Luiz Mello, director of the OECD, considers that investment in these Smart Markets must be focused on strategic projects in areas such as critical investments and housing. The reconstruction of Ukraine, according to the director of the IFC / World Bank, also represents great opportunities and the challenge of building the best collaborative networks is at the forefront. PTPC / AEC has made innovation the driving force of its strategy, as its BUILT Colab has been able to execute so well and which is one of the references in this international agenda of building new strategic partnerships with potential for Portuguese companies.
The ranks – and the companies that make up them – have a major challenge in their agenda for investing in Smart Markets. Because the ranks are a possible decisive path in our social matrix, the success with which they manage to take on this new challenge that lies ahead will also, to a large extent, be the success with which the country will be able to face the demanding commitments of globalization and knowledge. The ranks must assume a global dimension in terms of generating knowledge, value, but also imposing social and cultural standards. Therefore, this integrated construction sector initiative must clearly be an example to follow in the future.
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