Published On 16/10/2025
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Last update: 09:38 (Mecca time)
The Media Copilot website said that the “GPT Plus Chat” feature launched by OpenAI provides a personalized morning summary based on the user’s history and personal context after analyzing his habits, history, and information.
According to the site, this represents a radical shift in the way news and information are consumed, as it may reduce users’ reliance on traditional media in favor of a personal, intelligent source.
Now in preview: ChatGPT Pulse
This is a new experience where ChatGPT can proactively deliver personalized daily updates from your chats, feedback, and connected apps like your calendar.
Rolling out to Pro users on mobile today. pic.twitter.com/tWqdUIjNn3
— OpenAI (@OpenAI) September 25, 2025
The secret weapon…you
The website, which is interested in monitoring the development of the relationship between artificial intelligence, journalism and media, stated that the “GBT Plus Chat” feature takes advantage of the user’s chat history to create a new type of morning summaries.
He explained that everyone needs information every morning about the weather, the schedule, and what is going on in the world, and most people seek to collect it manually via the radio and favorite news applications, but few have assistants who collect all this information proactively and provide a personalized, prioritized briefing, and what the assistants do is exactly what “GBT Chat Plus” seeks to achieve.
How does artificial intelligence understand what you want?
The “GPT Chat Plus” feature appeared for the first time in late September, and is only available to “GPT Chat Pro” subscribers, whose monthly subscription costs $200.
By identifying the user’s favorite topics, Plus compiles a fully personalized daily feed, leveraging chat, email, and calendar history to get deeper context.
Thus, artificial intelligence is no longer limited to receiving and answering inquiries, but rather reaches users even when they are not actively interacting with it, transforming it from a reactive tool into a proactive assistant.
How will it affect the media?
The Media Copilot estimates that if the GPT Plus chat feature is successful, media, marketing and public relations companies will compete for its attention. Where attention flows, advertising money will flow quickly, which may redraw the map of the news and advertising industry, as control of attention and content shifts from media organizations to platforms powered by artificial intelligence.