TULUM.- Authorities of the three levels of government They will meet this Thursday at Tulum with the purpose of defining strategies that strengthen the tourist recovery and improve the image of the destination.
The meeting arose after complaints about an alleged smear campaign media that has affected the reputation of the area.
Mayor of Tulum denies crisis
He Mayor of Morena, Diego Castañón Trejo He rejected that Tulum faces a structural crisis.
He assured that the accusations respond to particular interests that seek to damage the image of the municipality.
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However, he recognized the importance of coordinating efforts and establishing joint actions that allow us to face current challengess.
During the inter-institutional meeting, it is expected to agree on specific measures to reactivate tourism, reinforce security and improve international promotion from Tulum
With these actions, the authorities seek to regain the trust of national and international visitors, as well as re-boost the local economy.
They seek coordination between levels of government
The comprehensive plan that will be analyzed includes actions focused on both public perception as in the structural aspects of the destination.
Through constant communication and collaboration between the three levels of government, it is hoped to reverse the Tulum image wear and consolidate your recovery.
Representatives of the hotel sector admitted that, given the decrease in tourist occupancy, abusive practices have emerged such as excessive charges.
As well as damage to facilities, arbitrary fees imposed by intermediaries and lack of regulation. These behaviors, they pointed out, have contributed to the reputational deterioration of the destination.
The crisis has become visible through videos broadcast by residents of Tulum on social networks, who They have denounced the low tourist influx and the economic effects.
As the days passed, the issue gained strength, now the authorities They seek to provide comprehensive care the situation through coordinated actions.