The PAN has had four logos in its history, the last one remained in force from 1988 until today, when the blue and white team experienced its relaunch towards the 2027 elections in which it assured that there will be no alliances.
Mexico City, October 18 (However).- The national leader of the National Action Party (PAN), Jorge Romero Herreraannounced this Saturday the new logo of its political organization, which is part of a “relaunch” in the face of the poor results obtained in the last federal elections by the Institutional Revolutionary Party (PRI).
The new image of PAN was announced after an event to relaunch the party and a march that started this Saturday from the Monument to the Revolutionin Mexico City (CdMx). The logo eliminated the blue circle from the previous figure, exchanging it for two curves that surround the party’s initials, which show a slight inclination to the right, while the colors of said symbol are more intense, reaching shades of black.
At the ceremony, Romero Herrera reiterated part of the principles of National Action, whose party assured that there will be no alliances towards the 2027 midterm elections.
“Today I had the privilege of addressing each and every PAN member of Mexico. I spoke to them from the heart: about the importance of staying united, faithful to our principles and committed to Mexican families,” said Jorge Romero Herrera within the framework of the presentation of the PAN logo, in addition to reiterating some of the conservative principles of his party.
We open ourselves with strength and heart to families. 💪🏼
We are ready to defend Mexico in 2027, hand in hand with the Mexicans. 🇲🇽💙#PANRelaunch pic.twitter.com/XTDkKHsNzU
— National Action (@AccionNacional) October 18, 2025
It is worth remembering that the blue and white party has had four logos throughout its history. The first of them was launched in 1939, after the founding of said organization by Manuel Gómez Morin, Efraín González Luna, Aquiles Elorduy, Luis Calderón Vega, Miguel Estrada Iturbide and Manuel Herrera y Lass, among other politicians.
This image had the words “National Action” divided among themselves and framed in a rectangle with a gray background. The word “Action” appeared in black on the upper left side of the figure, and below this three rectangles were displayed to separate the term “National”, two in gray and one more, placed in the center, in white.
Subsequently, the PAN logo changed its appearance in 1946 for a campaign for federal deputies. This was the first time that the party adopted the color blue for the writing of its letters, as well as a blue circle with a white background that framed the initials of National Action.
#HistoriaPAN The PAN logo with a blue and white circle was first used in 1946. #75yearsPAN pic.twitter.com/f7TANOFrrA
— National Action (@AccionNacional) September 10, 2014
In 1988, when the PRI candidate, Carlos Salinas de Gortari, was declared the winner amid accusations of electoral fraud, due to the so-called “fall of the system” announced by the then Secretary of the Interior, Manuel Bartlett, the PAN changed its logo again, while its candidacy was headed by Manuel Clouthier, also known as “Maquío.”
This image, with a royal blue square background and two white circles that framed the PAN initials with letters in the same tone as the background, remained until today, October 18, 2025, when Jorge Romero officially presented the new emblem of his party.
