Can Controversy Ruin the Oscars?

“If the country doesn’t take care of Carla Sofía Gascón at the time of the Oscars, they will give her an official,” said one user In 2025, she was a Spanish actress who was canceled in full campaign. Emilia Perez for some ancient racist stuff they left out of Oscar and Goya’s play. This year it happened to Timothée Chalamet, who managed to complicate his Oscar career with a controversial affirmation about stagecraft.

“I don’t want to work in ballet or operathere’s nothing to stop me from the ‘keep me alive long enough for Nadia not to care’ plan. With all due respect to the people of ballet and opera,” said the actor in an interview with Matthew McConaughey. It was at the end of February, during an interview given directly to the protagonist of the film Marty the SupremeJosh Safdie’s film for what it is nominated for an Oscar for best actor, a reflection on the future of cinema. However, the video with that particular sentence didn’t go viral until March 6, after the full awards season had ended.

After various media events, the clip took off with a bang when the Academy voting closed (March 5) and Chalamet in particular went to the gala for several names such as the favorite Michael B. Jordan (Los pecadores), Leonardo DiCaprio (Another battle) or Ethan Hawke (Blue moon) in the last five.

Others have querido read these declarations as an extension of the character he plays Chalamet — a pimp as ambitious as his paymasters — is behind a marketing campaign that has constantly tried to straddle the line between reality and fiction, and it’s now working very well.

The sea as the future, a review for your words he worked with Chalamet’s intellectual image and resurrected the idea of ​​”Oscar suicide”, gestures with which the interpreter seems to energize his own campaign and which he wants to plant until a dispute of this type leads to the compromise of the candidacy.

Harakiri direct

El de Chalamet was not the only controversial case of this awards season. Yes, first delivery Evil, the musical by Jon M. Chu, which ended up in the nominations last year, the second installment with the return of Ariana Grande and Cynthia I was in the running for the Oscars and was filmed for a promotional tour touted by some voters as excessive and rare.

Constant crowd appearances, calculated affective gestures, and viral conversations that many classified as nuisances that various academics would recognize off the record que your appearances in red shadows are “nuisances” and that it affected the time of dejarlas outside the nominations.

Few actresses have learned the trick of this type of promotion so well Anne Hathaway. Trans ganar Oscar por Los miserables In 2013, the combination of a hyper-controlled campaign — remote interviews, the omnipresence of red shadows, the image of an “applied girl” and anxiety about looking good — created a dramatic phenomenon (“Hathahate”), which convinced Diana of pranks and toxic comments in red numbers. Years later, Hathaway realized that this was the public perception of the paper and that she was saved by Christopher Nolan, who called her Interstellar (2014).

We think actors who have self-sabotaged their own Oscar nominations even go as far back as 2002, when Russell Crowe started as an Oscar favorite. An amazing mind (Ron Howard, 2001).

After winning the BAFTA, he became angry with the producer of the gala because the BBC reported a poem he had recited in his speech: they argued against him, he shouted at her that she would ruin his career, and the incident got into the press just before the vote. The actor came to win an Oscar gladiators (Ridley Scott, 2000) and apparently went for a double, but ended up losing to Denzel Washington for Training day (Antoine Fuqua, 2001).

Guerrilla campaign

The film, while popular at night, soon starred producer Harvey Weinstein, who competed with him in the same year In the dwelling (2001). In the years of his splendor, Weinstein was one of the biggest Oscar fountains: They are famous for their appeals to voters and journalists and their filters interested in the private lives of their rivals.

You had to know that Shakespeare in love if he is rude and Save Private Ryan from Spielberg in 1999 with a campaign so aggressive that the fame of the star of the industry, the principles of the 21st century, repeated again and again against An amazing mindwhich fuel articles about the most controversial aspects of the life of John Nash, the mathematician who was made into a movie starring Crowe.

Another form of meat playing at the Oscars took it away Mickey Rourke, who was a big favorite at the Oscars in 2009 Luchador until they began circulating word of what they verbally attacked their rival, Sean Penn, calling him a “monkey” and a “homophobe.” Finally, Penn was the one who came out as Harvey Milk, the first openly gay politician elected into public consciousness in the United States.

“Guerrilla” campaigns have now spread into the social ranks, territory that the Academy also wanted to seize. Andrea Riseborough’s Best Actress nomination scandal For Leslie (2023) focused on positioning within the limits of promotional campaigns.

Based on a request to create an independent film virtually invisible to the general public, thanks to the support of influential actresses — from Kate Winslet and Amy Adams to Charlize Theron, Jennifer Aniston or Gwyneth Paltrow —, who promoted stories and reports in red calling for a vote for Riseborough, giving a “guaranteed nomination” to companions such as Viola Davis and Danielle Deadwyler.

The result was quite the opposite: Davis and Deadwyler were singled out for nominations, and the case was seen as an example of white friendship in a category where black actresses have always been exceptional.

Although the Academy decided to retain Riseborough’s nomination, the body admitted that certain tactical issues in the area were “worrying” and responded the major reform of its electoral standards since the twentieth century: I have clarified what types of private and public communications are acceptable with respect to the countries and promotions that teams can organize, and I have withstood a sanctions regime that now considers withdrawal from candidacy up to suspension or expulsion of my members.

The absence of immediate consequences in the name “Riseborough Gate” was discovered until such time as certain controversial issues followed the maintenance of a restricted coastline. We note that Casey Affleck won the award for best actor in 2017 Manchester overlooking the sea consider complaints about sexual things that bother you and that Zoe Saldaña survived descalabro Emilia Perez elevated the Oscar for best actress in the department for the last year, he has been struggling with the controversy.

Karla Sofía Gascón also acabó climbs the eye of the hurricane later to reactivate your winning streak. actress, aware that he always has a new Turkish headunderwent a montage in her social circles with two photos of her and Chalamet in a phone conversation, accompanied by imaginary dialogue: “Hey Karl, do you think I’ll be afraid to walk past the red shade at the Oscars?” Chalamet asks her. “You’re a trans woman? Don’t worry, Tim,” protests Gascón, who also wished her “good luck” for the day.