Kering, owner of Gucci, predicts growth in 2026; shares rise 12%

O European luxury sector continues to go through a phase marked by deep difficulties. Still, the most recent signs are not as negative as expected and investors are reacting strongly in the financial markets.

A Dryowner of Gucci and other luxury brands, is one of the giants in the sector. This Tuesday, it presented the results for the fourth quarter of 2025, which indicate a less sharp than expected drop in sales. In addition to this, the positive outlook of the renowned CEO is also the basis of the mood felt on the morning of this Tuesday, the 10th.

Group sales reached 3.9 billion euros, which means a decrease of 3%. The drop in revenues Gucci went further, with a 10% cutin the fourth quarter of last year. The positive side is that both descents are lighter than expected.

In total in 2025, Kering’s turnover fell 10% compared to the previous year, reaching 14.7 billion euros. Recurring operating profit fell 33%, while the operating margin contracted 11.1%.

Still, Luca de Meo, CEO of the group, has a positive outlook for the future. In a digital conference held after the presentation of the results, he assumed that 2025 was below what was desired and said that “did not reflect Kering’s full potential”. Still, he looks to 2026 with good expectations.

After leaving the leadership of Renault in June to take on the same position at Kering, the manager continues to try to recover the group. For 2026, he estimates a “return to growth and improvement in margins”.

Shot in the bag

On Tuesday morning, Kering is gaining 12.23%, up to 291.45 euros per shareat 10:30 am. A sign of strong improvement in sentiment among investors, after the strong falls recorded since mid-January.

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