Eastern Nazarene College (ENC) is diving into unconventional ways of making a profit; AmazonSmile is the new way for students and alumni to give back to the college while buying common items.

According to Amazon.com, “AmazonSmile is a website operated by Amazon with the same products, prices, and shopping features as Amazon.com. The AmazonSmile Foundation will donate 0.5% of the purchase price of eligible products to the charitable organization of your choice.”

Jillian Sullivan, campaign specialist at ENC, states the college “… migrated to fundraising online two years ago.”

By utilizing AmazonSmile, ENC gets a small profit of the user’s purchase price. This is a small and easy step to take that “benefits the college,” explains Sullivan.

ENC encourages students and alumni that regularly use Amazon to take advantage of AmazonSmile since it is a simple and accumulative fundraising tool.

Although Sullivan sees no prominent drawbacks to collaborating with AmazonSmile at this time, she mentions that individuals may be hesitant to link their Amazon account to Eastern Nazarene College or other charitable organizations.

“Privacy is important to [ENC] and we do not receive or provide Amazon with data,” says Sullivan, reassuring students of the safety of this promotion.

By linking up your established Amazon account to AmazonSmile, you are not using any third-party site since it is run through Amazon itself. The user needs to locate the website and choose Eastern Nazarene College as their charity of choice.

Sullivan and the ENC administration hope the profits from AmazonSmile can be fruitful for years to come.